Willy Bakkers to Focus Marketing on Increasing Value to the Customer
LMS International, the worldwide leader in Test, CAE and Engineering Service solutions for functional performance engineering, has announced the return of Willy Bakkers to LMS, in the position of Corporate Vice President Marketing.
Mr. Bakkers brings to LMS more than 20 years of experience combining engineering know-how with product management, technical marketing, and corporate communications skills. For the last two years he headed the Emissions Test Systems and Instrumentation business unit of AVL List GMBH in Graz, Austria. Prior to that he held the position of General Manager of the Test Division at LMS, which he joined originally in 1989. Willy holds a master’s degree in Electromechanical engineering from the University of Brussels (V.U.B.)
“Our customers face more competitive pressures than ever.” says Dr. Urbain Vandeurzen, CEO and Chairman of LMS. “It is our mission to empower them to deliver breakthrough, high value, attractive products more rapidly to the market. Willy can provide strategic and relevant marketing process experience that will further strengthen our ability to refine our innovative engineering solutions to the needs of our customers. Willy is held in high regard within the organization and within the industry. He has an in-depth understanding of the technical and business challenges that our customers face and how to apply our solutions to resolve the bottlenecks in their processes.”
About the marketing opportunities facing this rapidly expanding company, Willy said, “LMS has achieved a very strong position and reputation in the product design and testing community as a result of the breadth and flexible power of both its CAE simulation and physical testing solutions. LMS Virtual.Lab and LMS Test.Lab are top of class integrated solutions and I am very enthusiastic about bringing them to market. LMS is the only company that can combine both physical test and virtual simulation technologies throughout the product cycle, adding value to every step of the process.”
About LMS International
LMS is an engineering innovation partner for companies in the automotive, aerospace and other advanced manufacturing industries. LMS enables its customers to get better products faster to market, and to turn superior process efficiency to their strategic competitive advantage. LMS delivers a unique combination of virtual simulation software, testing systems, and engineering services. We are focused on the mission critical performance attributes in key manufacturing industries, including structural integrity, handling, safety, reliability, comfort and sound quality. Through our technology, people and over 25 years of experience, LMS has become the partner of choice for most of the leading discrete manufacturing companies worldwide. LMS, a Dassault Systèmes Gold Partner, is certified to ISO9001:2000 quality standards and operates through a network of subsidiaries and representatives in key locations around the world.
LMS International, the worldwide leader in Test, CAE and Engineering Service solutions for functional performance engineering, has announced the return of Willy Bakkers to LMS, in the position of Corporate Vice President Marketing.
Mr. Bakkers brings to LMS more than 20 years of experience combining engineering know-how with product management, technical marketing, and corporate communications skills. For the last two years he headed the Emissions Test Systems and Instrumentation business unit of AVL List GMBH in Graz, Austria. Prior to that he held the position of General Manager of the Test Division at LMS, which he joined originally in 1989. Willy holds a master’s degree in Electromechanical engineering from the University of Brussels (V.U.B.)
“Our customers face more competitive pressures than ever.” says Dr. Urbain Vandeurzen, CEO and Chairman of LMS. “It is our mission to empower them to deliver breakthrough, high value, attractive products more rapidly to the market. Willy can provide strategic and relevant marketing process experience that will further strengthen our ability to refine our innovative engineering solutions to the needs of our customers. Willy is held in high regard within the organization and within the industry. He has an in-depth understanding of the technical and business challenges that our customers face and how to apply our solutions to resolve the bottlenecks in their processes.”
About the marketing opportunities facing this rapidly expanding company, Willy said, “LMS has achieved a very strong position and reputation in the product design and testing community as a result of the breadth and flexible power of both its CAE simulation and physical testing solutions. LMS Virtual.Lab and LMS Test.Lab are top of class integrated solutions and I am very enthusiastic about bringing them to market. LMS is the only company that can combine both physical test and virtual simulation technologies throughout the product cycle, adding value to every step of the process.”
About LMS International
LMS is an engineering innovation partner for companies in the automotive, aerospace and other advanced manufacturing industries. LMS enables its customers to get better products faster to market, and to turn superior process efficiency to their strategic competitive advantage. LMS delivers a unique combination of virtual simulation software, testing systems, and engineering services. We are focused on the mission critical performance attributes in key manufacturing industries, including structural integrity, handling, safety, reliability, comfort and sound quality. Through our technology, people and over 25 years of experience, LMS has become the partner of choice for most of the leading discrete manufacturing companies worldwide. LMS, a Dassault Systèmes Gold Partner, is certified to ISO9001:2000 quality standards and operates through a network of subsidiaries and representatives in key locations around the world.
